Inside the Build
The open-world design for Marvel’s Spider-Man 2 was led by Jameson Durall — our Founder and Principal — who shaped a living, reactive New York City from borough-level layouts and traversal flows to pedestrian traffic, ambient life, and systemic mission integration. Working closely with multiple teams, he adapted and aligned existing systems to serve the game’s world design vision.
He also spearheaded cross-department alignment, ensuring that environmental elements, mission flow, and gameplay systems worked in harmony. The result: a seamless, player-driven world where exploration felt as compelling as the story itself.
Marvel’s Spider-Man 2 marked a turning point in applying systemic thinking at a world scale, proving how technical infrastructure, content flow, and gameplay feel can align without compromising fun. It also highlighted the power of collaborative leadership and clear, cross-functional communication in high-pressure development.
“Great systems make great worlds.”
Built Into Our Process
The same systems-first mindset, methods for cross-team alignment, and design frameworks that brought this world to life are foundational to how we help studios today.
Whether building from the ground up or scaling an existing project, we help teams create experiences that are cohesive, scalable, and truly engaging.
One suite. Three levels of design support.
One suite. Three levels of design support.
Jameson Durall XP offers a three-tier game design consulting suite. Whether you need a fast fix, a production-ready design framework, or full design leadership, we offer support at every level of game development.
Each service is built to meet you where you are. No matter your challenge, there’s a clear path forward for your dev team and your project.
Expertise That Moves Projects Forward
With over 25 years of experience across AAA development and leading high-performing design teams, we know what it takes to build systems that work and experiences that land. Our approach is practical, direct, and grounded in real development without the fluff. Studios work with us because we bring clarity, ask the right questions, and move projects forward with purpose.
With over 25 years of experience across AAA development and leading high-performing design teams, we know what it takes to build systems that work and experiences that land. Our approach is practical, direct, and grounded in real development without the fluff. Studios work with us because we bring clarity, ask the right questions, and move projects forward with purpose.
Our Track Record. Your Advantage.
Our Track Record. Your Advantage.
From high-level concept to the finer points of pacing and progression, great game design comes down to making a million small decisions with intent. We help you make those decisions smarter, faster, and with greater impact.
Let’s Talk Design That Works
You don’t need another vague opinion. You need insight that drives real progress. If you’re facing design chaos, chasing cohesion, or ready to level up your systems, we’re ready to dig in. Get in touch and let’s make something great together.
